Stop Guessing What to Buy.

Start Planning With Data.

A free sales and inventory planning toolkit for founders who are done making expensive buying decisions without a system.

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What's inside the free toolkit

Retail Math Reference Guide

The formulas every founder needs — sell-through, OTB, margin, and inventory turns — defined in plain English with worked examples. No finance degree required.

Demand Planning Template

A working weekly spreadsheet that builds your sales forecast from traffic, conversion rate, UPT, and return rate. Plug in your baseline numbers and immediately see projected sales units by week.

Marketing Lift Inputs

Plan out your marketing pushes and holiday campaigns at the weekly level. See exactly how incremental traffic affects your sales units — before you spend a dollar.

Weeks of Supply Tracker

Know how many weeks of inventory you have left at any point in the season. The single most important number for avoiding stockouts — and the first signal that you need to place a new PO.

Key Retail Math Definitions

Plain-English breakdowns of the metrics in the template — sell-through, UPT, conversion rate, BOP inventory, on order, and weeks of supply — so you understand what you're looking at.

Retail Basics Reference

The foundational concepts every founder needs before they touch a buy plan — defined clearly so you stop Googling retail terms and start using them to make decisions.

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Questions? We've got answers.

You don't need a planning team to run your inventory like one. 

Built by a retail strategist with 15 years across Walmart, Gap, and Saks — and designed for founders who are doing this without a team.

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